VICTORINOX
MORE THAN 130 YEARS OF TRADITION AND EXPERIENCE

VICTORINOX

MORE THAN 130 YEARS OF TRADITION AND EXPERIENCE

MORE THAN 130 YEARS OF TRADITION AND EXPERIENCE

Victorinox creates products which are designed to be true companions for life. Precise and elegantly engineered, our company is proud to represent the distinguished characteristics of our country through the manufacturing of the Swiss Army Knife. They are one of the key symbols of excellent Swiss quality and ingenuity. Still today, the core values upon which our business and manufacturing is based, are as relevant as they were in 1897 when Karl Elsener created the Original Swiss Army Knife: Functionality, innovation, iconic design and uncompromising quality. Victorinox products have accompanied people through life’s adventures since 1884. They are the ambassadors ofour timeless Swiss values – as timeless as the models you will discover on the following pages.

Time is perhaps the most precious of all commodities. That’s why we create our timepieces with durability, elegance and razor-sharp precision. Our products are
the result of the dedicated work of 2100 individuals who are part of the Victorinox family from around the world. It is the culmination of their contributions which
make Victorinox products what they are: unique. We are looking forward to writing the next chapter of our company history together. For your continued
support and your dedication to our brand, I would like to express my sincere thanks.

HISTORY THE SPIRIT OF INNOVATION & SUSTAINABILITY

1884 Karl Elsener opens a cutlery workshop in Ibach, in the Canton of Schwyz, with the support of his mother Victoria

1891 Initiated by Karl Elsener, the Swiss Cutlery Union is founded. Karl Elsener and his co-workers deliver soldier’s knives to the Swiss Army for the first time.

1897 The name “Swiss Officer’s and Sport Knife” is legally protected on June 12. This model later becomes known around the world as the “Original Swiss Army Knife

1909 Following the death of his mother, Karl Elsener introduces the brand name “Victoria” in her honor. The company’s founder legally registers the distinctive emblem with the cross and shield as a trademark. It is now a registered trademark in more than 120 countries

1921 The invention of stainless steel being of central importance for the cutlery industry, Karl Elsener coins the company’s new name, “Victorinox” by combining his
mother’s name “Victoria” with “Inox”. (Inox is an abbreviation of the French word “inoxydable” which means stainless.)

1931 The Brown Boveri Company sets up the world’s first fully electric heat treatment facility for Victorinox

1945 The “Original Swiss Army Knife” begins its successful progression around the world and is particularly popular in US Army PX stores.

1979 On January 2, the previously solely-owned “Messerfabrik MCarl Elsener” is converted to the family-owned company “Victorinox AG”.

1984 The company doubles the size of its plant and office space with 810 employees generating revenue of more than CHF 80 million.

1989 Victorinox’s American distribution partner enters the timepiece market in the USA under the “Swiss Army Brands, Inc.” label and launches the brand’s first watches collection produced in Biel, Switzerland

1992 The company opens its own sales subsidiary in Japan. Further subsidiaries follow in subsequent years

1999 Victorinox enters the travel gear market, issuing a manufacturing license to the American TRG Group in St. Louis.

2000 The Victorinox Foundation is set up. It holds 85% of the shares in Victorinox AG. A further 15% are held by the charitable Carl and Elise Elsener-Gut Foundation.

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